In 1963, with great concern for standards and quality of accommodations, the Guild decided to assess the criteria for membership and appraise its members. Although the Guild was a trade organization with some set standards, nothing until this point had been formally documented. Typically, any operation which had a "good reputation" was accepted by the Directors. The lack of official policies and the absence of a membership secretary led to some undesirable operations becaming members. Some new operations that would have be assets to the Guild were not approached to join.
The Guild decided to change its bylaws. To exercise a greater scrutiny of the membership an applicant would be required to apply to the President for membership. This prompted a "Code of Ethics" to be proposed and adopted which required strict adherence from every member. To ensure this adherence a full time Managing Director was appointed to forge closer liason between the members and the Directors, which in turn would strengthen the whole organization. The Directors wanted to make the Guild emblem a "hallmark of quality", and membership a "privilege".
During the sixties, the Guild worked hard to establish and maintain a good working relationship and partnership with the Provincial Government.
The encouragement of a full fledged joint partnership between industry and government to develop tourism was endorsed by Premier G.I. Smith in his address to the Guild's annual meeting in October 1969; "There are government inspection services and standards, but laws only point the way. Without the full and serious participation of the Guild, neither standards nor customers will be well served. In other words, the Innkeepers Guild is at the same time both the most effective promoter of, and, guardian to, Nova Scotia's tourism industry. I know that you have, and feel certain you will continue to observe these rather awesome responsibilities in an industry which is of benefit to our whole Province." Certainly the profile of the Guild had been elevated as it worked hard to establish its voice regarding tourism issues in the Province of Nova Scotia.